Checklist
Metadata checklist
Metadata is how you introduce a page to crawlers, social platforms and readers deciding what to click. It should be accurate, specific and unique per page — never stuffed or duplicated.
01Title tags
- Every indexable page has a unique, descriptive title.
- The primary topic appears naturally near the beginning.
- Length fits typical display limits without truncating the meaningful part.
- No boilerplate repetition across templates (e.g., identical titles on every product).
02Meta descriptions
- Each important page has a hand-written meta description that summarizes its actual content.
- Descriptions read like honest ad copy — they set expectations the page fulfills.
- Auto-generated fallbacks exist for long-tail pages rather than duplicating others.
03Social & rich previews
- Open Graph title/description/image are present and render correctly in link previews.
- Twitter card markup mirrors Open Graph where relevant.
- Preview images have sensible dimensions and legible content.
04Hygiene
- Canonical tags point at the preferred URL self-consistently.
- Headings follow one H1 per page with logical H2/H3 structure.
- Language/region annotations are correct for multilingual sites.