Checklist
Question coverage checklist
Answer visibility compounds when your domain reliably answers adjacent questions, not just head terms. Use this checklist to map coverage gaps across the whole journey.
01Map the journey
- Awareness: do we answer the problems our product solves, independent of our product?
- Comparison: do we address alternatives and honest trade-offs?
- Decision: pricing, requirements, limitations, and who it's NOT for?
- Usage & retention: setup, troubleshooting, best practices?
02Audit each stage
- For every stage, list the ten questions a thoughtful buyer would ask.
- Mark each as: answered fully / answered thinly / missing.
- 'Thinly answered' pages get expanded before new pages get created.
03Close the gaps deliberately
- Prioritize questions closest to conversion decisions.
- Prefer consolidating into strong existing pages over spawning near-duplicates.
- Re-audit quarterly; question spaces shift as products evolve.